One workflow, four disciplines
We don't carve services into ten packages for you to pick from — real marketing work can't be sliced, it's a chain. The four disciplines below are weighted and sequenced based on what your brand needs right now.
Brand Strategy
positioning · narrative · identity
The biggest waste in marketing isn't a misspent budget — it's a fuzzy brand position. Every content piece, every ad gets to a market it never quite owns. We start from "why you."
What we deliver
- Founder deep-interviews (2–3 sessions): why you chose this business, what you care about
- Competitor teardown: top 10 brands in your category — positioning map and gap analysis
- Customer segmentation: who is most worth serving, who will repurchase, who to politely decline
- Positioning statement: one sentence on "why you"
- Tone of voice guide: how your brand speaks — and how it doesn't
- Visual axis: palette, typography, photography style, recognition elements
Who it's for
Founders 1–5 years in with fuzzy positioning, great products but unclear differentiation, looking to upgrade the brand but unsure where to begin.
Book a brand consultContent & Creative
copy · design · short-form
A sharp brand strategy without content is a PPT. We translate strategy into things people actually stop for — copy, visual, video — each one passing your brand's scent test.
What we deliver
- Web copy: home, services, about, blog topic map
- Social copy calendar: FB / IG / Threads / LINE monthly posts, planned and written
- Short-form video scripts: 4–8 scripts per month, designed for your staff to shoot themselves
- Visual design: hero artwork, social cards, ad banners, print collateral
- Content matrix: long-tail keywords + customer questions + brand narrative woven into series
- Monthly content review: next month's themes, last month's performance
Who it's for
Founders who burn out writing their own copy, social accounts no one engages with, video gear sitting idle, blogs without a direction.
Book a content consultMedia & Performance
ads · SEO · GEO · social
Content needs to reach the right people. Media isn't "pour money in" — it's deciding which channel, for whom, when, with what creative. Every decision moves ROAS.
What we deliver
- Paid ads: Google Ads, Meta Ads (FB / IG), TikTok, LINE Official Account ads — weekly optimisation
- Organic SEO: technical health check, Google Business Profile, local ranking, structured data
- Generative Engine Optimisation (GEO): getting ChatGPT, Claude and Perplexity to name your shop when recommending your category — an extension capability, not a headline
- KOL / KOC partnerships: local micro-influencer matchmaking and deal structuring
- Audience modelling: CRM + Pixel + platform signals turned into addressable segments
- Monthly performance report: ROAS, CPA, conversion funnel, channel comparison
Who it's for
Taiwan brands running ads with low ROAS, ad platforms getting messier with each tweak, wanting to expand into TikTok / LINE but no headcount to test.
Book a media consultData & Optimisation
tracking · A/B · reporting
If it's not measured, it can't be improved. We set up tracking in month one — not to generate dashboards, but to give every downstream decision a real evidence base.
What we deliver
- Conversion tracking stack: GA4, Google Tag Manager, Meta Pixel, server-side events
- Customer journey analytics: first touch to repurchase, where users drop off
- A/B testing planning and execution: pages, ad creative, CTAs, pricing
- Monthly open reports: the good and the bad, plus a remediation plan
- Live dashboards: Looker Studio / Notion / Sheets
- AI engine citation monitoring: monthly tracking across 18+ AI engines (the data layer behind GEO)
Who it's for
Running ads but unsure which channel actually works, "we have data but can't see the pattern," wanting to A/B but not sure where to start.
Book a data consult